The long-term challenge for ready meal brands has been to persuade consumers that such products have strengths above and beyond those of convenience alone. The brief outlines the most important consumer and product trends impacting the ready meals category globally, using Datamonitor’s TrendSights mega-trend framework as a basis to organize the key themes covered.
Features and benefits:
- Each section is introduced with a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the ready meals category.
- Consumer insight analysis covering 24 countries globally highlights the key attitudes and behaviours that drive consumers’ ready meal preferences.
- Draw inspiration from numerous case studies and product examples throughout the brief that showcase best-in-class innovations in ready meals.