Don’t underestimate Millennials’ influence on the consumer landscape

Loud speakerAs the largest generation since the Baby Boomers, Millennials are no doubt leaving their mark on the way we as a society shop for and consume food.

Guiding Stars’ John Eldridge on Millennials’ unique demands from food brands; “It’s a totally different way of communicating with the consumer.  It’s more about content and creating interesting, engaging stories that lead people to the brand but don’t put the brand front and center.”