Supermarket ‘spies’ check out authenticity of British-branded products

Magify Food

The Daily Mail (11.01.2014) reported that undercover shoppers are   targeting supermarkets and fast-food chains to investigate the authenticity   of food products branded as British. Items that are thought to be suspicious   will be sent for ‘isotope’ tests, which can accurately determine the real   origin of fruit and vegetables and identify where cattle and sheep had been   grazing. The operation has been launched by the Food Standards Agency (FSA),   and follows a call from environment secretary Owen Paterson for shoppers to   buy more British food. FSA chief executive Catherine Brown said ‘We want to   make sure that consumers are getting what they are paying for’.