Food Trends & Insight

A Trend is a change in the way that people are behaving.
An Insight is a fresh revelation about consumer behaviour that inspires business ideas.

NPD Direct is well positioned to provide thought leadership in global and local food trends and consumer insight for our clients. We understand food trends and more specifically how these can be used and interpreted to unlock fresh revelations about the behaviour of consumers that will ultimately inspire business ideas and product development pipelines. 


Each December we publish our annual food trends report.  Our latest report identifies 8 global macro food trends and 6 sub trends, a total of 48 sub trends!  This provides us with a comprehensive trends framework for concept creation through to product development, that is available for use across all our clients.


To help our clients gain a deeper understanding of their end consumer we use a variety of consumer research tools. From instore intercepts, retail shop-alongs, through to moderated consumer groups. Our approach is very immersive, and two-way mirrors are strictly forbidden!


We can also provide a planning service for creating successful food and retail safaris through our global foodie network.

Creative workshops are a great way to help our clients distil, evaluate and agree on new product ideas and initiatives. We can plan and facilitate co-creation workshops that follow a simple framework of analysing the output from our toolbox like, food trends, consumer research and safaris. We will help our clients identify the most compelling insights and opportunity territories that will provide stimulus to stretch and inspire their future thinking, creating actionable ideas that fit with our clients business needs.

The Flaxmill, Flaxmill Lane, Pinchbeck, Spalding, Lincolnshire PE11 3XQ, UK
Mon - Fri: 9am - 5pm

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