The question
Evidence added
You receive
The benefit
The five tiers
Tier 1
Sprint
2–3 WORKING DAYS*The questionIs this ingredient, segment or trend worth a look, and where would we use it?
Evidence addedTrade press, published surveys, supplier sources and the available data reports we hold. Nothing needed from you.
You receiveAn interactive NPDiQ brief of up to six pages, a one-page summary and an evidence register of every source.
The benefitDirectional. Shows where to look and what to test, in days, with no data from you.
SPRINT FEE DEDUCTEDBought a Sprint? Its fee comes off your Sprint Plus price.
Tier 2
Sprint Plus
1–2 WEEKS*The questionHow big is the opportunity, who is winning and what is already on shelf?
Evidence addedA category data cut (your sales by SKU, Circana, Worldpanel, dunnhumby etc. if available), a label audit of leading products and a live social read.
You receiveMarket size by segment, brand and price tier, a competitor label table, social signals, board deck and sizing pack.
The benefitSized. The market is measured, so you see which segments are big enough to pursue.
EARLIER FEES DEDUCTEDSprint + Sprint Plus fees come off, same project or category.
Tier 3
Opportunity Diagnostic
4 WEEKS*The questionWhere do we protect, repair, scale or invest, and what do we do in the next 90 days?
Evidence addedYour sales by SKU, customer and channel, margin, line capacity and shelf life, plus your 12-month innovation pipeline and a live social read.
You receiveAn opportunity map and scored pipeline, priority decisions, concept cards and a 90-day plan with owners and gates.
The benefitGrounded. Sized against what you sell and can make, ending in a stop / progress / invest decision.
Tier 4
Growth Programme
8–12 WEEKS*The questionWhich concepts do consumers want, can we make them at a margin, and who do we take them to?
Evidence addedVypr consumer tests, kitchen and plant trials, and recipe and bill-of-material costings via our recipe management system or your preferred costing model.
You receiveA validated pipeline, concept creation, a business case for each product and buyer presentations.
The benefitValidated. Each concept has a consumer score, a trial result and a costed margin, ready for buyers.
Tier 5
Embedded Co-Pilot
RETAINED, MONTHLYThe questionAny single category, range or pipeline question as it arises, plus a monthly read.
Evidence addedYour full sales, cost, recipe and factory data in NPDiQ on Microsoft Fabric, refreshed and joined to market data.
You receiveLive Power BI reports, a monthly category read, gate reviews, a quarterly pipeline refresh and briefs on request.
The benefitContinuous. Every figure is your own, current and traceable, with gates and pipeline kept running.
