So what? Why should this matter to you?
Why not walk into your next line review with the answer. Not more data.
NPDiQ turns the market, consumer and factory evidence you already have, into clear decisions you can defend to your buyer, your board and your factory.
More growth
Find the growth first.
See which categories, channels and customers will grow your sales and margin, and which are quietly eroding them.
Less waste
Kill weak ideas early.
Only concepts that pass consumer demand, margin and factory fit get your investment. Less wasted development, less rework.
Faster launches
Launch with confidence.
One plan with owners and gates, from decision to shelf. Your buyer sees evidence, not opinion.
From your toughest category question to a fixed stop / progress / invest decision, built on connected evidence and signed off by named experts.
Where we start
Start with the business question.
Growth & performance
Are sales, margin or customer performance off plan?
Which categories, channels or products should you protect, repair or scale?
Portfolio & innovation
Which consumer need and market gaps are worth pursuing?
Which concepts deserve investment, and which should stop?
Capability & delivery
Can your factory and team deliver at the right cost, quality and pace?
Where is added insight, R&D or delivery capacity needed?
Start here. We test one category, portfolio or commercial challenge, connect the evidence, test viability and define the next move.
NPDiQ
Human-led. Technology-connected.
A strategy, innovation and decision-management service. Our people interpret the evidence, challenge assumptions and support delivery; the technology connects the information and speeds up the process. It does not replace your teams or systems.
01 Intelligence
Know where value is moving
Decision
Where to protect, repair, scale or invest.
Explore Intelligence →
02 Radar
Understand what will matter
Decision
Which opportunities deserve development.
Explore Radar →
03 Studio
Turn opportunity into viable products
Decision
What is commercially and operationally viable.
Explore Studio →
04 Co-Pilot
Move from decision to delivery
Decision
How to deliver with pace and accountability.
Explore Co-Pilot →
Market evidence → consumer meaning → concept viability → commercial delivery
Your data stays yours.
Connecting your sales, cost, recipe and factory data is what makes NPDiQ work, so protecting it comes first. These five commitments apply to every client, on every project.
Secure Microsoft Fabric tenancy
Your data is held and processed in a Microsoft Fabric tenancy, Microsoft's enterprise data platform, with access limited to your named project team.
UK and EU data residency
Your data is stored and processed in UK and EU data centres, under UK and EU data protection law.
NDA as standard
We sign a non-disclosure agreement before you share anything with us, on every project, at every tier.
UK GDPR compliant, ICO registered
We handle personal data under UK GDPR and are registered with the Information Commissioner's Office, registration Z2236921.
No resale, ever
We never sell or resell your data. It is used only for your project and is never pooled with other clients' data.