npd DirectNPDiQ

03 · Studio

Turn opportunity into viable products.

Our team of development chefs and managers from the UK & US leading food producers, create concepts scored against your ability to produce, your cost base and Vypr rapid consumer tests.

NPDiQ food product development pipeline scoring ready meal and deli concepts (illustrative)Illustrative example

Studio: concepts scored on demand, value, differentiation, margin and factory fit.

What we answer

  • Can the factory make it at the right quality, cost and service level?
  • Does it strengthen the portfolio rather than add complexity?
  • Is there a credible route to margin and scale?

Decision

What is viable, differentiated and worth launching.