02 · Radar
Understand what will matter.
Semiotics and consumer insight from a team with decades of trend work, blended with category intelligence and live social signals from amongst others TikTok, Pinterest and Instagram.
Illustrative exampleRadar: social signals checked against market data before they move a score.
What we answer
- What signals are emerging in and around the category?
- What needs, cues and tensions sit behind the numbers?
- Which territories are open, relevant and differentiating?
Decision
Which territories deserve development, and which do not.